Jack York - innovation manager
Bethan Thobani-Hacker - supporter journeys manager
What does it mean to be truly supporter-centred in your communications? How can an organisation plan and balance priorities to offer supporters a meaningful and coherent experience that deepens engagement and builds loyalty.
In this strategy webinar Jack and Bethan will explain how Versus Arthritis, with help from more onion, have driven organisational change to transform the way they engage supporters, recruit and retain donors, and deepen understanding of their audience. They'll outline the steps in their journey, from initial pilot project through to introducing entirely new roles and organisational processes, and how they've built internal buy-in and overcome obstacles to change.