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Training: Building an engaged supporter base

To get people supporting your campaigns, giving money and engaging with your cause, you first need to attract their attention and offer them a compelling reason to support you. And then you need to build a relationship to keep and deepen that support.

In this training - four half-day online sessions split over two separate weeks - we’ll look at how to identify and recruit new supporters, and then how to design and implement supporter journeys that help you achieve your campaigning and fundraising goals.


Training: Supporter recruitment -
(This date has now passed)

Date: Tuesday 6 and Wednesday 7 February 2024
Time: 09:30-13.00 (GMT)
Venue: Zoom
Price: £325 + VAT

Training: Supporter journeys

Date: Tuesday 27 and Wednesday 28 February 2024
Time: 09:30-13.00 (GMT)
Venue: Zoom
Price: £325 + VAT

Or book both trainings at a special rate of £600.
(All prices are excl. VAT)

Terms and conditions can be seen here. 

Training focused on your objectives

At more onion we have lots of experience in delivering high-quality training and workshops both in-person and online. In this series of fully-interactive online sessions, our expert trainers will take you through a tried and tested set of practical, interactive exercises to develop your skills and equip you to get started applying new strategic approaches to your work right away.

With supporter recruitment, we’ll start by stepping back and helping  you think about who you want to recruit and why, before moving on to generating ideas for how you can recruit new supporters and get the most of your budget. We’ll then focus on optimising your actions and explore what the best channels are for reaching your target audiences.

Moving on to supporter journeys, we'll look at how to build meaningful and lasting relationships with your supporters. Taking an audience-driven approach, we'll discuss the strategic foundations of a great supporter journey as well as practical tips and exercises on how to design and implement your own.

How it will work

This training series will consist of four half-day sessions, spread over two weeks, using virtual meeting platform Zoom. There'll be a mix of expert input from more onion digital strategists Claire Donner and Charlotte Jones, practical exercises, group work and discussion with other trainees, plus personal reflection and 'homework' to help you make the most of the contact time. 

You can book the full training - two sessions on supporter recruitment and two on supporter journeys, or pick the week that most closely matches your current training needs.

Feedback on previous more onion training events:

"The session was tailored to the needs of the group throughout, which was refreshing and meant I gained insight and wisdom specific to my needs from professionals with years of experience. Well worth the money."
Vicky Horne, digital campaigns officer, Beat

"I feel like I have learned SO much in the past two days, I have come away from these sessions feeling really excited about all the ways I can develop our supporter journey. Fab session, highly recommend." Lucy Dennis, Campaigns Officer, Cancer Research UK

"One of the best trainings I've ever been to." Bjorn Lefers, Schule im Aufbruch

"I would really recommend this course to anyone looking to develop, increase or better engage their supporter base. Despite being virtual, the course facilitators managed to keep things moving and relevant throughout and I came away feeling inspired and motivated, and armed with some practical tips, ideas and techniques. It was also really useful to get an insight into what other charities are doing, and the challenges they face." Sarah Elam, External Relations Manager, The Harpur Trust

"It was a great blend of peer sharing and training, where you get to practically apply the knowledge as you are learning it." Hannah Mae Trow, Campaign engagement officer, The Trussell Trust

"The sessions were very well thought-out and considered as they used different formats to deliver large chunks of information - keeping us engaged throughout but also creating an atmosphere where all questions were welcome. Would highly recommend to all digital mobilisers." Charlotte Kennedy, Campaigns and Communications Officer, Robin Hood Tax

If you have any questions, feel free to reach out to

Topics covered

  • Designing effective recruitment actions
  • Choosing and prioritising your channels
  • Optimising your actions for conversion
  • Setting clear goals for your supporter journeys
  • Planning your journeys
  • Executing your journeys (incl. automation)

Who is it for?

This training is suitable for anyone who is involved in recruiting new supporters for a non-profit organisation, and/or the planning or execution of supporter/donor/campaigner communications by email. Whether you’re thinking about putting together your first supporter journeys or if you’re an experienced mobiliser or fundraiser looking to sharpen your plans and implementation, these sessions are for you.

The training is technology-neutral and will give you helpful strategies and tactics regardless of what form and email tools you use. 

Note: For organisations based outside of the UK, we are able to issue invoices in Euros, in which case a single training is €350 plus tax and both sessions together is €650 plus tax. 

Sign up for the training workshops

Start Invoice address Your goals

I'd like to book the supporter journeys training (£325)

(The supporter recruitment training has now passed.)

All prices are excluding VAT