To get people campaigning for you, giving money and engaging in your cause, you first need to build a relationship. And unless you have time to invite everyone for tea, that means brilliant email journeys.
In this training we’ll build a strong understanding of how to design and implement supporter journeys that help you achieve your goals. We’ll start by stepping back to understand your audience and clarify your goals, before designing cohesive email ‘journeys’ that allow you to make real impact.
"Fantastic day that helped me understand what makes a great supporter journey and how to create them. Claire's expertise and suggestions were invaluable. I came away buzzing and with lots of ideas I've already put into action!" Louise Penman, Time to Change
If you have any questions, feel free to reach out to firstname.lastname@example.org
Date: Wednesday 26th February 2020
Venue: Islington Ecology Centre (nearest stations Finsbury Park and Arsenal)
Price: £350+VAT (including lunch)
Terms and conditions can be seen here.
- Understanding and segmenting audiences
- Setting clear goals for your supporter journeys
- Planning your journeys
- Executing your journeys (incl. automation)
Who is it for?
This training is suitable for anyone who is involved in the planning or execution of supporter/donor/campaigner communications by email. Whether you’re thinking about putting together your first supporter journeys or if you’re an experienced mobiliser looking to sharpen your plans and implementation, this session is for you.
In the morning
- Welcome and introductions
- Discussion: How are you handling journeys and what are your goals for the day
- Intro: What is a supporter journey and how do I know if it's working
- Audiences: Who are you talking to and why? How to unify, segment and analyse needs
- Barriers: What are they and what are the possible solutions
- Engagement: The missing piece
In the afternoon
- Pulling it all together: Building the journeys
- Automations: How automated emails can help
- Case studies: How others are doing it, successes and failures