Great supporter communications are essential to achieving so many charity goals. Whether you need to win a campaign, raise money, or boost event attendance, delivering great quality supporter communicatons is a key step towards success. In these two trainings, we'll help you to plan out how and when to communicate with your supporters, then give you the tools to create compelling copy.
Training focused on your objectives
At more onion we have lots of experience in delivering high-quality training and workshops both in-person and online. In this series of fully-interactive online sessions, our expert trainers will take you through a tried and tested set of practical, interactive exercises to develop your skills and equip you to get started applying new strategic approaches to your work right away.
Supporter journeys
For the supporter journeys training, we'll look at how to build meaningful and lasting relationships with your supporters. Taking an audience-driven approach, we'll discuss the strategic foundations of a great supporter journey as well as practical tips and exercises on how to design and implement your own. Topics covered include:
- Setting clear goals for your supporter journeys
- Planning your journeys
- Designing engagement actions
- Executing your journeys (incl. automation)
Digital copywriting
We'll then move on to the copywriting training where we give you the best practice tips and practical strategies you need to make your copy compelling and and motivating to your supporters. In addition to exploring general best practice, there will be a range of practical exercises and real-world examples. Topics covered include:
- The fundamentals of great copywriting
- Email copywriting
- Writing for different audiences
- Editing copy
- Fundraising or campaigning copywriting (each participant can choose which of the two sessions to join)
You can book the full training - two sessions on supporter journeys and two on copywriting, or pick the training that most closely matches your current needs.
Feedback on previous more onion training events:
"The session was tailored to the needs of the group throughout, which was refreshing and meant I gained insight and wisdom specific to my needs from professionals with years of experience. Well worth the money."
Vicky Horne, digital campaigns officer, Beat
"The sessions were very well thought-out and considered as they used different formats to deliver large chunks of information - keeping us engaged throughout but also creating an atmosphere where all questions were welcome. Would highly recommend to all digital mobilisers." Charlotte Kennedy, Campaigns and Communications Officer, Robin Hood Tax
"I found the More Onion copywriting training extremely useful and took away a huge amount from it. The training gave me the tools to breakdown what I need to consider when reaching out to both cold and warm donors. I used my learnings immediately to make changes to a prospecting mailer I was writing up." Alexandra Henden, Partnerships Team, St Mungo’s
If you have any questions, feel free to reach out to claire@more-onion.com
When and where
Training: Supporter journeys
Date: Wednesday 9 and Thursday 10 October 2024
Time: 09:30-13.00 (GMT)
Venue: Zoom
Price: £360 + VAT
Training: Digital copywriting
Date: Wednesday 23 and Thursday 24 October 2024
Time: 09:30-13.00 (GMT)
Venue: Zoom
Price: £360 + VAT
Or book both trainings at a special rate of £660.
(All prices are excl. VAT)
Terms and conditions can be seen here.
Who is it for?
This training is suitable for anyone who is involved in the planning or execution of supporter/donor/campaigner communications by email or online. Whether you’re thinking about putting together your first supporter journeys or if you’re an experienced mobiliser or fundraiser looking to sharpen your plans and implementation, these sessions are for you.
The training will give you helpful strategies and tactics regardless of what webform and email tools you use.
Note: For organisations based outside of the UK, we are able to issue invoices in Euros, in which case a single training is €420 plus tax and both sessions together is €770 plus tax.