3rd edition optimising email opt-ins


What you can expect

Managing opt-ins is something that many organisations are thinking a lot about right now. And with good reason. Since the EU General Data Protection Regulation came into effect in May 2018, you need to have the unambiguous and active consent of supporters to email them.

In this 20 page report we share with you some ideas for what active opt-ins could look like within your campaigning and fundraising forms and how you can test and optimise them. This is the third edition of the report, released January 2018, containing updated information and extra test results. 

Complete the form below and we’ll send you the report right away.

Download the report

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