What you can expect
A great supporter journey is the backbone of almost all good campaigns and supporter fundraising projects. Whether your aim is to introduce your audience to a new issue, make a political impact or raise money, some common principles apply.
In this 17-page report we will explore some key principles for creating a great supporter journey, share case studies from CARE International and Freedom from Torture and provide some guidance on setting up automated supporter journeys using Campaignion and Mailchimp.
Whether you're looking to create your first supporter journey or you're an expert looking for some ideas, this is the report for you.