Whatever your goal, optimisation testing is all about boosting your impact. Whether you’ve been fine tuning your pages and communications for years or are just getting started, a good testing plan can help you to achieve more. More email opens, more donors, more campaigners, more volunteers, or more attendees at your event.
In this report we walk you through the why and the how of designing and implementing your tests. We’re focusing mostly on testing in the context of digital mobilisation (your emails, donation pages, campaigns pages, any online form really), but the principles can be applied to any communication, on- or off-line, where success is measurable or observable.